Case study · HVAC · Baldwin County, AL
384 pages, one source of truth, grid rank cut in half.
A city × service HVAC platform where every cell is a live, crawlable route. In month one, average position across the tracked keyword grid dropped from 6.59 to 3.16 — lower is better. Here is what we verified, and what we only pass along.
Routes shipped
384
Live-sitemap-verified — a city × service platform, every cell individually routed
Live sitemap · 2026-07-13
Average grid rank
6.59 → 3.16
Mean position across the tracked keyword grid, month one — lower is better
Rank grid (CDS-tracked) · 2026-06
First-month revenue the owner attributes to the website
~$47K
The owner's figure. We didn't audit their books, and we won't present it as if we did.
Owner-reported
The platform, in one line
Each square is one live, crawlable route. The service-area matrix sits beside supporting city and service hubs, four interactive tools, and the rest of the 384-route platform. Live does not mean every route is already indexed.
What we verified, and what we didn’t
The honest split: the numbers we pulled from systems we run, kept separate from the one the owner told us.
CDS-verified
Routes shipped
384
Live sitemap, 2026-07-13
Live sitemap · 2026-07-13
Average grid rank
6.59 → 3.16
Tracked keyword grid, month one
Rank grid (CDS-tracked) · 2026-06
Service requests, month one
10
Form leads we logged in the first month
Resend lead log · 2026-06
Interactive tools · schema types
4 · 9
Built into the platform, verifiable in the source
Source repo
Owner-reported
First-month revenue attributed to the website
~$47K
The owner attributes approximately $47K in first-month revenue from calls and forms to the website. We never verified it against their books, so we label it and pass it along at face value — no more.
Owner-reported
We pass the revenue figure along because the owner stands behind it — but we never audited their books, so it stays labeled and out of the verified column.
Sources
Live sitemap · 2026-07-13
384 live routes
Source repo
4 interactive tools, 9 Schema.org entity types
Rank grid (CDS-tracked) · 2026-06
Average grid position 6.59 → 3.16, month one
Resend lead log · 2026-06
10 service requests, month one
Owner-reported
~$47K first-month revenue from calls and forms attributed to the website (not CDS-verified)
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