Case study · HVAC · Baldwin County, AL
345 pages, one source of truth, grid rank cut in half.
A city × service HVAC platform where every cell is an indexed page. In month one, average position across the tracked keyword grid dropped from 6.59 to 3.16 — lower is better. Here is what we verified, and what we only pass along.
Routes shipped
345
Live-sitemap-verified — a city × service platform, every cell individually routed
Live sitemap · 2026-06-09
Average grid rank
6.59 → 3.16
Mean position across the tracked keyword grid, month one — lower is better
Rank grid (CDS-tracked) · 2026-06
Revenue the owner attributes to the build
~$34K
The owner's figure. We didn't audit their books, and we won't present it as if we did.
Owner-reported
The platform, in one line
Each square is one indexed, crawlable page. The matrix covers every city the trucks serve times every HVAC service — 21 × 10. The cluster to the right is the infrastructure beneath it: four interactive tools and nine Schema.org entity types.
What we verified, and what we didn’t
The honest split: the numbers we pulled from systems we run, kept separate from the one the owner told us.
CDS-verified
Routes shipped
345
Live sitemap, 2026-06-09
Live sitemap · 2026-06-09
Average grid rank
6.59 → 3.16
Tracked keyword grid, month one
Rank grid (CDS-tracked) · 2026-06
Service requests, month one
10
Form leads we logged in the first month
Resend lead log · 2026-06
Interactive tools · schema types
4 · 9
Built into the platform, verifiable in the source
Source repo
Owner-reported
Revenue attributed to the build
~$34K
The owner attributes roughly $34K to the engagement. We never verified it against their books, so we label it and pass it along at face value — no more.
Owner-reported
We pass the revenue figure along because the owner stands behind it — but we never audited their books, so it stays labeled and out of the verified column.
Sources
Live sitemap · 2026-06-09
345 routes
Source repo
4 interactive tools, 9 Schema.org entity types
Rank grid (CDS-tracked) · 2026-06
Average grid position 6.59 → 3.16, month one
Resend lead log · 2026-06
10 service requests, month one
Owner-reported
~$34K revenue attributed to the build (not CDS-verified)
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