Franklin · Williamson County
Contractor websites for Franklin, on the numbers.
Franklin is affluent Williamson County's historic seat — six-figure incomes, $700K-plus homes, and a preserved downtown anchoring one of the wealthiest markets in Tennessee.
Photo: Rudy Cummings / PexelsFranklin by the numbers
US Census ACS 2024 five-year estimates. Sourced in full below.
- Population
- 87,133
- Median age
- 38.6
- Median household income
- $119,528
- Median home value
- $705,400
- Owner-occupied
- 63.8%
- Broadband access
- 96.0%
- Self-employed
- 13.2%
- Median year built
- 2002
What the data says about building here
Franklin is money. Median household income runs $119,528 and the median home is worth $705,400 — a high-value Williamson County market where the customer expects the site to match the work.
It is also a founder's town: a 13.2% self-employed workforce, one of the highest founder rates in the metro, against 63.8% owner-occupancy and broadband in 96.0% of households. These are settled, online, business-owning homeowners — exactly who reads a site closely before they call.
The anchoring base is Williamson County's 8,707 employer establishments and $11.71B in annual payroll (CBP 2023), including 670 construction firms. For a Franklin trade, the audience is smaller than Nashville's but higher-ticket.
The Williamson County contractor base
Franklin’s market sits inside Williamson County’s 8,707 employer establishments and $11.71B in annual payroll (County Business Patterns 2023). 670 of those are construction firms employing about 7,606 people, alongside 1,322 professional-services firms — the field a Franklin trade competes in for the phone call.
What we build for Franklin contractors
Run a contracting business in Franklin? Tell us about it through the form. You’ll get a plain answer on scope, price, and fit — and the standing disclosure that we’re a Campbell Digital Studio brand in Daphne, Alabama, with no Franklin office.
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