Franklin · Williamson County

Contractor websites for Franklin, on the numbers.

Franklin is affluent Williamson County's historic seat — six-figure incomes, $700K-plus homes, and a preserved downtown anchoring one of the wealthiest markets in Tennessee.

Aerial view of a row of historic small-town storefronts with covered sidewalks and a quiet crossroadsPhoto: Rudy Cummings / Pexels

Franklin by the numbers

US Census ACS 2024 five-year estimates. Sourced in full below.

Population
87,133
Median age
38.6
Median household income
$119,528
Median home value
$705,400
Owner-occupied
63.8%
Broadband access
96.0%
Self-employed
13.2%
Median year built
2002

What the data says about building here

Franklin is money. Median household income runs $119,528 and the median home is worth $705,400 — a high-value Williamson County market where the customer expects the site to match the work.

It is also a founder's town: a 13.2% self-employed workforce, one of the highest founder rates in the metro, against 63.8% owner-occupancy and broadband in 96.0% of households. These are settled, online, business-owning homeowners — exactly who reads a site closely before they call.

The anchoring base is Williamson County's 8,707 employer establishments and $11.71B in annual payroll (CBP 2023), including 670 construction firms. For a Franklin trade, the audience is smaller than Nashville's but higher-ticket.

The Williamson County contractor base

Franklin’s market sits inside Williamson County’s 8,707 employer establishments and $11.71B in annual payroll (County Business Patterns 2023). 670 of those are construction firms employing about 7,606 people, alongside 1,322 professional-services firms — the field a Franklin trade competes in for the phone call.

What we build for Franklin contractors

Run a contracting business in Franklin? Tell us about it through the form. You’ll get a plain answer on scope, price, and fit — and the standing disclosure that we’re a Campbell Digital Studio brand in Daphne, Alabama, with no Franklin office.

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