Nashville Contractor SitesCase study · Painting · Mobile + Baldwin County, AL
Off WordPress, without dropping a single URL.
A painting company’s site rebuilt from WordPress to a coded stack. The whole risk in a rebuild is losing the rankings you already have — so every one of the 75 legacy URLs was 301-mapped, none dropped.
Pages shipped
424
Live-sitemap-verified — a two-metro painting platform
Live sitemap · 2026-06-09
Legacy URLs preserved
75/75
WordPress → Next.js cutover; every old URL 301-mapped, none dropped
301 redirect map · 2026-06-07
June work from 8 site leads
$25–30K
8 form leads we logged → 4 closed jobs. The dollar range is owner-reported. One month, lumpy flow — and per the owner, the old site's forms produced nothing, so this stream started at zero.
Site form logs · owner-reported job value
The cutover, done right
A WordPress → Next.js migration is where careless rebuilds go to lose rankings. We mapped every URL first: 75/75 legacy URLs preserved on the 2026-06-07 cutover, with redirects like /concrete-coatings/ 301 → /floor-painting/ so a renamed page keeps its authority instead of resetting to zero.
The rebuild also carried a 521-post native blog across — content that keeps earning long-tail searches on the new stack.
What the new forms produced in June
Form leads
8
Submitted through the site in June 2026
Site form logs · 2026-06
Closed jobs → work booked
4 → $25–30K
Owner-reported outcome from those 8 leads
Owner-reported · 2026-06
Stated every time we use this number: it's one month of data, and lead flow is lumpy month to month. One more thing, in the other direction: the domain carried prior search history, but the owner reports the previous site's forms weren't producing leads at all — every form lead here came through the site we built.
Sources
Live sitemap · 2026-06-09
424 pages
301 redirect map · 2026-06-07
75/75 legacy URLs preserved
Source repo · content/blog
521-post native blog drip
Site form logs · 2026-06
8 form leads, June 2026 (CDS-verified)
Owner-reported
4 closed jobs / ~$25–30K June work (not CDS-verified)
Sitting on an aging site with rankings worth protecting? A rebuild done right keeps them. Start with the form for a straight read on scope and risk.
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